Career Paths - ESP English for Specific Purposes
Levels A1 - B1+

These books are designed for professionals and students in vocational schools and colleges to help them develop the language skills they need to succeed in a professional work situa tion.

Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career specific vocabulary and contexts, each unit off ers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strateg ies and consumer behavior.
The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students thro ugh written and oral production.

Included Features
" A variety of realistic reading passages
" Career-specific dialogues
" 45 reading and listening comprehension checks
" Over 400 vocabulary terms and phrases
" Guided speaking and writing exe rcises
" Complete glossary of terms and phrases

Teacher's Pack Contains:
" Teacher's Guide
" Cross-Platform Application